Every piece in the Louise Hull catalogue is made to order by a small family workshop. That changes what you can expect from a product page, so we keep the same set of definitions across the site. These are the terms we use, and the limits we work within.
The catalogue is refreshed twice a year. Colours shown in one season may not be available the next, and limited editions are not restocked once the batch is gone.
“Handwoven” means the entire body of the textile is produced on a loom operated by hand. “Hand-finished” refers to pieces where only the final edges, fringe or embroidery are done by hand. We label each product with the correct term so you know exactly what you are buying.
Organic cotton is grown without synthetic pesticides or fertilisers. Combed wool means the fibres have been combed to remove short strands and impurities before spinning. Both materials are traceable to the specific workshop that wove them.
Our dyes come from plant sources such as indigo, madder root and walnut husk. “Low chemical load” means no heavy-metal mordants are used. Because of the natural process, each batch can vary slightly in tone; this is not a defect.
All dimensions are given in centimetres and refer to the finished piece after it has been taken off the loom and washed once. Handwoven textiles can vary by up to 3 cm per side. We do not list a “stretched” size.
Each piece is woven after you place an order. The estimated time is shown on the product page and starts the day we confirm your order by email. It does not include shipping time. If you need a piece by a specific date, contact us before ordering.
Care instructions are listed per product because wool and linen require different handling. As a general rule, we recommend hand washing in cold water with a mild detergent and drying flat, away from direct sunlight. Always check the specific care label.
If a product page does not mention a specific workshop or dye recipe, it means that information is shared only after you request a wholesale quote. We keep those details private to protect the artisans’ process.
Samples available on request
Louise Hull does not work like a regular online store. Each season, we coordinate with a small group of family workshops, agree on palettes and yarns, and only then open the catalog for orders. This timeline shows the stages we follow, from the first conversations with weavers to the moment a piece reaches your door.
Month 1-2
We travel to the workshops in Oaxaca and Puebla to see the looms, check the yarn lots, and discuss the upcoming season. Cotton must be organic, wool combed, and dyes plant-based with low chemical load. Samples are washed and tested at home before anything is approved.
Month 3
Once the materials are confirmed, we develop the seasonal palette. Dyeing happens in small batches, so tones can vary slightly between runs. We document each recipe and keep a record of the plants used, which helps us reproduce colors in future editions.
Month 4-5
Each piece is woven on a loom, then inspected for tension, edge finish, and color consistency. We photograph everything in natural light against warm domestic backgrounds. The catalog cards include exact measurements, washing instructions, and the estimated production time for made-to-order items.
Month 6
The new collection goes live with a limited number of pieces. Orders are confirmed by email, and production begins in the order they arrive. Decorators and gift shops can request the wholesale price list or physical samples through the contact form before placing larger orders.
Because every piece is made after you place your order, delivery times are not the same as a warehouse. A single blanket can take two to three weeks, while a full set of cushions or a large tapestry may take longer. We always confirm the exact timeframe before charging anything, and we share progress photos when a piece is finished.
Whether you are a decorator checking material swatches or someone ordering a single woven blanket, we try to make the first contact simple. Tell us what you are planning, and we will point you to the right person.
For trade customers, we can also prepare a wholesale price list and send physical samples of the current season's linen and wool.
Best for questions about materials, lead times, or a specific piece from the catalogue. We usually reply within one working day.
info@louise-hull.comMonday to Friday, 9:00–17:00. If we miss you, leave a message and we will call back the same week.
+27 24 029 8542Within 1 day
A first reply with practical answers or a request for more details.
Within 2–3 days
If you asked for samples or a trade price list, we confirm what we can send.
Made to order
Production times are shared per piece, usually 2–4 weeks depending on the weave.
For common questions about shipping, returns, or how to care for linen and wool, we have gathered a few short answers.
Read the FAQ