Louise Hull started with a simple observation: most home textiles are made to be replaced, not kept. We wanted pieces that carry a sense of place, made by people who know exactly where their wool comes from and how long a dye bath takes. Today we bring together a small network of family workshops across Mexico that share this slower way of working.
We are a small team of textile lovers, former decorators and people who spent years visiting fairs and workshops before launching this catalogue. We do not design in a studio and send drawings to a factory. Instead, we travel, listen, and build collections around what each workshop does best. Some families specialise in backstrap loom weaving, others in naturally dyed linen or hand-knotted wall pieces.
Our role is to select, document and present their work with the care it deserves. Every piece in the catalogue comes with a clear material sheet, exact measurements and honest washing instructions. We also note the estimated production time for made-to-order items, because we would rather you wait a few weeks for something that will last than buy a mass-produced substitute.
Our catalogue is built for interior decorators styling warm, lived-in spaces, for gift shops looking for pieces with a real story, and for people who are tired of fast homeware and want textiles that age gracefully.
If you need fifty identical blankets for a hotel project, we are probably not the right fit. If you value slight variations in tone, visible weaving rhythm and knowing the name of the person who made your cushion cover, you are in the right place.
We only work with organic cotton, combed wool and certified linen. Dyes are plant-based with low chemical load, and we avoid synthetic blends even when they are cheaper. Each season we update the catalogue with new palettes and limited editions, but we never push workshops to speed up or lower their standards for a deadline.
We describe textiles the way we would explain them to a friend: what they feel like, how they were made, what to expect after the first wash. No inflated promises, no vague lifestyle language. If you request a physical sample or a wholesale price list, we respond personally and walk you through the options.
Our story
Louise Hull did not start with a showroom or a large production plan. It started with a single loom in a family workshop and a simple question: what happens when textiles are made to last, not to fill a shelf? The answer shaped every decision since.
2016
The first twelve blankets were woven in the home of a weaving family in the Mixteca region. There was no catalogue, no price list, only samples carried in a cloth bag to a handful of interior decorators. What convinced those first clients was not a brand story, but the feel of the wool and the honesty of the seams.
That year we learned the most important rule we still follow: never promise a delivery date we cannot keep, and never sell a piece we would not put in our own living room.
2019
As orders grew, so did our responsibility. We began working exclusively with organic cotton from small cooperatives in Chiapas and switched our dyeing process to plant-based pigments with low chemical load. It was not a marketing move; it was a practical decision after seeing how conventional dyes affected the hands of the women who prepared the yarn.
The transition took nearly a year. Some colours we had used for seasons simply disappeared, and we had to rebuild the palette from scratch. The result was warmer, less predictable, and far more honest.
2022
By this point, Louise Hull was no longer a single workshop. We had built lasting relationships with five family-run studios across Oaxaca and Puebla, each specialising in a different technique: backstrap loom, pedal loom, hand-knotted tapestry, and linen weaving. Instead of asking them to adapt to our catalogue, we adapted the catalogue to their rhythms and seasonal availability.
This is when we introduced the made-to-order model. Clients now understand that a blanket takes three to four weeks, because it is woven after the order is placed, not pulled from a warehouse.
2024
Today the catalogue is renewed twice a year, always with a limited number of pieces. Each edition starts with a palette drawn from the landscape of the season, then moves to the workshops where dyers and weavers test samples until the tones feel right. Nothing is rushed, and nothing is repeated exactly.
The wholesale programme now serves small gift shops and decorators who value traceability over volume. We still send physical samples before any large order, because a textile is something you need to touch before you trust it.
Through every season and every new workshop, three principles have stayed constant. We pay a fair price before the work begins, we never use synthetic dyes, and we would rather cancel a collection than lower the quality of the weave. These are not values printed on a wall; they are decisions we make every time a new order arrives.
Our path
Louise Hull started as a single loom in a rented room. Over the years, we have grown into a small network of family workshops, always keeping the same pace: careful, honest, and rooted in the materials we use.
2016
We started with a single floor loom and a commission for ten wool blankets from a local decorator. That first batch taught us about tension, dye lots, and the patience a handwoven piece really takes.
2018
A trip to Oaxaca changed how we work. We met the Rojas brothers, who weave on a backstrap loom, and started a partnership based on fair pricing and shared knowledge. Our first collection of naturally dyed throws came from this collaboration.
2020
After two years of testing, we moved all our cotton pieces to certified organic fiber. We also refined our dyeing process, working with a local botanical dyer to reduce chemical load while keeping colors that age well.
2022
We welcomed a small family workshop in Puebla that specializes in linen weaving. Their experience with flax fiber expanded our catalog to include lighter home textiles, table linens, and breathable throws for warmer months.
2024
Today, we release two small collections a year, each with its own palette drawn from natural dyes. We keep production runs short so every piece remains traceable to the hands that made it, and we continue to offer material samples to decorators and shops.
Louise Hull started with a simple observation: most home textiles are made to be replaced, not kept. We wanted a different kind of catalog, one where every blanket, cushion and wall hanging has a named maker, a known material and a reason to last.
We work with small family workshops that use organic cotton, combed wool and low-impact vegetable dyes. Nothing is mass-produced. Each piece is woven in limited batches, checked by hand and shipped with its own care notes.
Every piece lists its fiber origin, dye source and the workshop that wove it. If you want to know where the wool was spun or which plant gave the color, the answer is in the product sheet.
A single blanket can take over twelve hours at the loom. Our wholesale pricing reflects that time, so workshops can keep teaching their craft instead of rushing orders.
The catalog updates twice a year with new palettes and limited editions. When a batch sells out, it is gone. That keeps production honest and each piece collectible.
We design for decorators, gift shops and people who want textiles with character. Pieces are meant to be used daily, washed carefully and passed along.
Clear product sheets with exact measurements, washing instructions and estimated production time for made-to-order pieces. No vague descriptions, no hidden details.
Family workshops in Oaxaca and other textile regions, most with decades of experience. We visit regularly, keep direct contact and pay for samples before they enter the catalog.
Request physical samples or the wholesale price list through the contact form. For trade buyers, we can also prepare a seasonal palette preview before the public launch.